Two clusters of sessions will be organised during the conference.
The first cluster, entitled “Frameworks and conditions for diversification”, will be held on Monday 13th September, from 16.30 to 18.30.
The Second cluster “How to diversify funding?” will be held on Tuesday 14th September, from 09.00 to 11.00.
Each cluster comprises of 3 different parallel sessions.
During the on-line registration, you will be requested to select one session for each cluster.
- Session 1: Public funding – the role of national & regional authorities
Plenary Room
How can public authorities set the right framework to support universities in the development of income diversification strategies?
Income diversification is driven by a number of external factors, amongst others the perception that public funding is decreasing. However, one must avoid the emergence of a substitution effect whereby income generated from alternative sources would replace public funding. Authorities must therefore commit to secure sufficient funding to universities and have a role to play in improving current funding conditions as well as fostering the development of alternative funding streams through diverse incentive mechanisms.
Chair: Dietmar Ertmann, Vice-President and Head of Administrative Affairs, Vietnamese-German University Consortium (VGU)
Speakers
• Philip Gummett, Chief Executive, Higher Education Funding Council for Wales, United Kingdom
• Michael Jansen, Policy Adviser, Ministry of Education, Culture and Science, the Netherlands
Rapporteur: Hans-Ulrich Küpper, Head of the Institute, Bavarian State Institute for Higher Education Research and Planning, Germany
Session 2: Professionalisation of management and leadership
Room A
Structures and skills: building capacity for income diversification
The ability to seek new funding sources or increase those which are already available is strongly linked to the professionalisation of staff and leadership and is often accompanied by changes in a universities governance structure. This session will consider how management development can successfully be implemented in constrained environments. It will further look at how specific professional staff is contributing to diversifying income.
Chair: John Fürstenbach, Chairman, Heads of University Administration & Management Network in Europe (HUMANE)
Speakers
• Elisabeth Freismuth, Director General, Austrian Federal Ministry of Science and Research, Austria
Panellists
• Sheila Gupta, Director of Human Resources, University of Edinburgh, United Kingdom
• Adrian Graves, Deputy Vice Chancellor, Registrar and University Secretary, University of Salford, United Kingdom
• Jan Andersen, President, European Association of Research Managers and Administrators (EARMA)
Rapporteur: Enora Pruvot, Project Officer, European University Association
- Session 3: Effective stakeholder management
Room B
The importance of communication for sustainable diversification in relation to a broad array of stakeholders
Diversifying income sources includes a strong stakeholder management dimension. Universities need to enhance their communication capacities to underpin their diversification strategy, both internally (awareness-raising around the necessity to diversify income) and externally (how to explain the university’s missions and goals to the outside and how to present the university as a partner).
Chair: Thomas Estermann, Head of Unit, European University Association
Speakers
• Ulrich Marsch, Head of Corporate Communication, Technical University Munich, Germany
• Paolo Pomati, Head of Press Office, University of Eastern Piedmont, Italy
Rapporteur: Ulrike Reimann, Director for Communications, Membership Services and Events, European University Association
- Session 4: Philanthropic funding in Collaboration with CASE
Room A
Who gives? Analysis of the various sources of philanthropic funding and how to prioritise them
Individuals (Alumni or non-Alumni), Corporates, Trusts and Foundations are the principal source of philanthropic income in universities. The presenting institutions will give a brief overview of the ratio these various sources represented in their institutions and how this has evolved over time. Direct Marketing / Annual Giving techniques, Major Giving, Planned/Legacy Giving, Endowments, Trusts Fundraising are the main methods used to fundraise. This session will present these various methods and elucidate how they can complement one another.
Discussion time will be built into this session so that each institution can analyse which methods should be prioritised given their current settings. In particular, the current relation with Alumni as well as the stage of maturity of the fundraising operations will be addressed during the session.
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.
Chair: Tatjana Volkova, Rector, B.A. School of Business and Finance, Latvia
Speakers
• Joanna Motion, CASE Vice President for International Operations
• Miles Stevenson, Director of Development, University of Sheffield, United Kingdom
Panellists
• Gülsün Saglamer, former Rector, Istanbul Technical University, Turkey
• Liviu Matei, Chief Operating Officer, Central European University, Hungary
• Theo Schuyt, Professor, VU University Amsterdam, the Netherlands
Rapporteur: Ulrike Reimann, Director for Communications, Membership services and Events, European University Association
- Session 5: Partnerships with industry
Room B
Which are the ways to cooperate with the private sector?
European universities have developed experience and know-how in working with business and industry. However, embedding these partnerships in the institutional strategy so as to strengthen both the financial structure and the identity of the universities can be a challenging task. The session will address the success factors but also the pitfalls to avoid in building mutually beneficial partnerships with the business/industry sector.
Chair: John Smith, Deputy Secretary General, European University Association
Speakers
• Corrado Priami, President/CEO, Microsoft Research-University of Trento Centre for Computational and Systems
Biology, Italy
• Stefan Bengtsson, First Vice President & Deputy Executive Officer, Chalmers University of Technology, Sweden
• Mark Lammerts, Director Marketing & Communications, Technical University of Delft, the Netherlands
• Mathias Terheggen, Head of Philanthropy Services, UBS AG, Switzerland
Rapporteur: Enora Pruvot, Project Officer, European University Association
- Session 6: Innovative diversification strategies
Plenary Room
Identifying opportunities and successfully exploring new ways of creating income
This session will showcase some successful examples of how diverse projects and strategies are used to diversify income streams. It will look at how non-traditional target groups are addressed as well as how the region is involved in creating partnerships to leverage funds from other sources. It will further look at how universities are successfully using their assets to increase their revenues.
Chair: Dietmar Ertmann, Vice-President and Head of Administrative Affairs, Vietnamese-German University Consortium (VGU)
Speakers
• André Oosterlinck, Honorary Rector, Catholic University of Leuven, Belgium
• Kauko Hämäläinen, Director, Palmenia Centre for Continuing Education, University of Helsinki, Finland
• Barbara Light, WBS Module Leader, Institute for Work Based Learning, Middlesex University, United Kingdom
Rapporteur: Thomas Estermann, Head of Unit, European University Association